A key issue for businesses is understanding how their marketing campaigns are performing. It is even more difficult when you have multiple locations and you have a lot of product lines. The challenge is to understand how many sales you are making of a specific product or service, where those sales are occurring, and why they are happening.
It is why location monitoring for franchises is so vital. You need this information as it is going to help you take the next step as a business. You are going to be in a position where you have all the relevant data that you need to understand how your operations and sales are coming along. You will then be in a better position to make good decisions for the present and future.
Analytics plays a huge role in understanding how a marketing campaign is performing. Perhaps you have come up with a new campaign advertising a sale or new product at a franchise location. By having the data delivered to you in real time, you will be able to see what is happening from an analytical perspective.
You will want to compare the data you are getting from the anecdotal experiences of the workers at those locations. They can talk about their interactions with customers and the general feeling towards a promotion. That is going to help you a lot. But you have to make sure your decisions are based on analytics.
There is no reason to suggest that you will be overpaying for the software. If anything, it is going to pay for itself and then give you a profit, based on the data you are getting and the better decisions that you can make with that data.
Business is more data driven than ever, and the more data you have the better run your company will be.